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[–] STACKS88 1 point 0 points (+1|-1) ago 

When Google came out, it delivered far superior search results for one very simple reason. It counted an incoming link to a page as a vote for that page. Pages with the most votes ranked highest in the search results.

Search engines pre-Google didn't use this as a factor in their algos, and so their results were very hit and miss, and easily manipulatable.

[–] european 0 points 1 point (+1|-0) ago 

Pagerank

[–] Judgejewdy ago 

oh the irony...